The cost of beauty with hair relaxers has been unimaginably high. ZeroRisk Cases ® serves attorneys who’d wish to fight for the victims and get them compensated for their injuries and illnesses.

Allentown, PA (April 18, 2023): Over the past several years, an increasing number of consumers have come forward with allegations of serious injuries and health problems resulting from the use of hair relaxer products. As a result, many lawsuits have been filed against several manufacturers of these products, alleging that they failed to adequately warn consumers of the risks associated with their use.

If you are a legal professional or a law firm looking to expand your practice, hair relaxer and ovarian cancer lawsuits are a great campaign to help you get started. The team at ZeroRisk Cases® can assist you in adding genuine clients to your docket so you don’t have to do the hard work and innocent victims don’t have to suffer in silence.

Hair relaxers are commonly used by people with curly hair to straighten their hair. However, these products contain strong chemicals, including sodium hydroxide, guanidine hydroxide, and ammonium thioglycolate, which can cause severe burns, scalp damage, and even hair loss if not used properly.

Many of the lawsuits filed against hair relaxer manufacturers claim that the companies did not provide adequate warnings about the potential dangers of their products. Plaintiffs allege that they were not properly informed of the risks associated with using these products and that the manufacturers failed to provide instructions for safe use.

The defendants named in the hair relaxer lawsuit include L’Oreal USA, Inc. and a handful of smaller, non-public companies.

Many emerging studies suggest a possible link between using certain hair relaxer products and an increased risk of ovarian cancer, uterine cancer, breast cancer, endometrial cancer, and lung cancer. A study indicated that women who used hair relaxers at least four times a year (or more) were highly susceptible to contracting ovarian cancer and uterine cancer.

Since hair relaxer products contain Endocrine-Disrupting Chemicals (EDCs) such as phthalates, estrogens, parabens, and many others in the guise of fragrance and perfumes, these penetrate the scalp and into the body, directly acting on hormone receptors, causing an altered nervous system, abnormalities in reproductive organs, various cancers, learning disabilities, and more.

To one’s surprise, black women have a significantly higher risk of EDCs, since many have been using chemical hair straighteners from a very young age. No one could think about this racial disparity, but it’s eventually making more sense.

These lawsuits serve as an important reminder of the need for consumer safety. Manufacturers are responsible for ensuring that their products are safe for use and providing consumers with clear and accurate information about any potential risks. Consumers, too, have a right to expect that the products they purchase will not cause them any harm when used as intended.

Yet today, many are suffering from the negligence of a few big shots. As an experienced attorney, you have the skills and capabilities to hold the defendants accountable and bring about the needed change for the victims.

For those who do not know where to get started, ZeroRisk Cases® has your back.

At ZeroRisk Cases®, the team creates targeted marketing campaigns to help lawyers reach the right audience. By identifying potential clients who are actively seeking legal services and tailoring marketing messages to their needs, they help lawyers connect with a more significant number of potential clients.

This, in turn, adds to business efficiency and productivity, and professionals can better expand their practice. They can focus on other aspects of their firm while taking on more cases without sacrificing overall service quality.

Furthermore, in-house marketing efforts can be expensive, particularly for small firms or solo practitioners. By partnering with a lead generation company such as ZeroRisk Cases®, lawyers can save money on marketing costs while still reaching the potential audience.

The ZeroRisk Cases® team goes beyond the conventional and offers:

Standard Cases: These are cases accompanied by a signed retainer and other necessary documents.

ZeroRisk Signed Retainer Cases: These cases come with proper medical records, and the team can also replace those if the suits don’t meet the criteria – at no additional cost.

At ZeroRisk Cases®, the team also utilizes advanced, AI-based tools and techniques to identify potential clients who are most likely to need legal services to file their hair relaxer lawsuits. This can help ensure you connect with high-quality leads, resulting in new clients.

Plus, you can benefit from their expertise and receive support in creating and implementing effective, legal and compliant marketing campaigns that can connect you with a larger audience and keep you right on your goals. Besides, the more quality cases there are to the lawsuit, the higher and quicker the settlement gets.

Mass Tort Compliance

As a responsible client acquisition firm, we have taken further steps to ensure we are protecting our attorney client’s liability as well as ours for false claims.

All our lead generation is done internally.  We do not use any third-party lead-generation services.  Our marketing team develops all the ad creatives as well as manages all media buys.  In addition, we utilize a proprietary data collection procedure we developed.  This process is the key to obtaining clients “at the bottom of the funnel.”  This means they are leads who have been affected by the drug or product in question, have the desired deleterious effect, have been treated for the resulting medical condition, AND want to discuss their case with an attorney.  This technology will provide the highest possible value to clients for each mass tort we can offer.

All potential claimants responding to our marketing come into our US-based call centers to get legal help.  We do NOT make cold calls nor use illegal methods to solicit calls.  Outbound calls are only made in response to inbound requests from potential claimants.

All our advertising is TCPA compliant and pre-approved by our attorney clients.

Our Intake Specialist signs up the claimant (based on Attorney Criteria).

Our Intake Specialist obtains a digital retainer signed by the claimant and asks permission to forward the signed claim to the law firm.

In addition, our Intake specialist prepares our attorney client’s documents for mailing to obtain wet notarized signatures.

Our Intake Specialist forwards the completed digital case documents to our Compliance Department.  The staff of our Compliance Department are all retired nurses.

A Compliance Specialist completes a compliance call to ensure the lead has given permission to receive the call and requested help.

During the Compliance call, the Compliance Specialist emphasizes the name of the law firm that will contact them directly.  The Compliance Specialist provides the phone number of the law office to make sure they will answer the call.

In addition, the Compliance Specialist completes a third-party AI-Driven fraud detection protocol, a KYL-Know Your Lead program. This is a first in the legal industry and emulates what the SEC requires of finance institutions.

The Compliance Specialist forwards the DIGITAL Package to our Attorney client with the intake and compliance recording.  Recordings are maintained for a minimum of 1 year in cloud storage (where the attorney/staff has access)

Our Compliance Specialist stays connected with the claimant to:

  • Set up a time when a notary comes to the home to get the Retainer & HIPPA notarized.
  • Make sure the wet, notarized signature is sent back (with prepaid postage)
  • Set up a time for a three-way call with their doctor to confirm the diagnosis.
  • Keep in contact with claimant a minimum of once a month to collect any doctor visits, new medications, etc. in the client portal, mail, or fax.

Our nationwide third-party notary service returns a full document package to our office that includes pictures of their state or federal id, the claimant’s legal state or federal id, and the notarized wet-signed originals of the attorney’s documents. 

We also use TrustedForm to further vet our leads.  TrustedForm is the highest standard for independent proof of consent.  TrustedForm provides unbiased third-party documentation of consent and real-time actionable insights about the leads we are acquiring.

  • Legal Protection

Verify and document consent for compliance with regulations like TCPA, CASL, etc.

  • Fraud Protection

Verify we are receiving authentic leads from interested consumers.

  • Brand Protection

Verify our marketing brand is being presented properly and leads are coming from our approved sites.

Our TrustedForm certificates provide unbiased third-party documentation of consent. This proof of consent can protect you in the event of litigation while giving you confidence that your signed claimant has asked you to contact them.

TrustedForm holds TCPA certificates for up to 5 years.


  • No Fraud
  • No Fake Leads
  • Eliminate Dual Representation
  • Eliminates ID Theft
  • Higher Settlements

Why wouldn’t you hire ZeroRisk Cases ®to sign your mass tort clients?
During the decades we have been providing signed mass tort cases, our average replacement percentage was 10.7% across all campaigns.
With the implementation of our ZeroRisk Compliance ProgramTM, our average replacement percentage dropped to less than 0.05%.

About ZeroRisk Cases®ZeroRisk Cases®is a nationally-renowned client acquisition company specializing in acquiring quality clients harmed by dangerous and defective hair relaxer products over the years. Their team has a proven track record of success in providing mass tort, and personal injury leads to attorneys like you. They do not conduct business with all law firms and limit their services to only a few handfuls. A company representative finally adds, “We’re on a mission to connect genuinely interested clients possessing valid claims to the best lawyers or law firms who are committed to upholding the highest standards of integrity and professionalism.”

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Contact Information:

Name: Edward Lott
Email: [email protected]
Job Title: President and Managing Partner
Phone: 484-222-8330 (Local), 833-937-6747 (Toll-Free)
Address: ZeroRisk Cases ®, LLC, 47 North Jefferson Street, First Floor, Allentown, PA 18102

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