The Global Protein Ice Cream Market size is predicted to reach $3.1 billion by 2030, growing at a CAGR of 10.5% during the forecast period 2024-2030 according to the latest market research report published by IndustryARC. The increased desire for the desirable characteristics of whey protein isolate and the rising consumer interest in healthier dietary choices are poised to propel the market growth, finds IndustryARC in its recent  report, titled “Protein Ice Cream Market Size, Share & Trends Analysis Report By Protein Source (Whey Protein, Casein Protein, Plant-Based Proteins, Milk Protein, Mixed Protein Sources, Others), By Flavor (Vanilla, Chocolate, Strawberry, Cookies and Cream, Mint Chocolate Chip, Fruit Flavors, Nut Flavors,Others), By Price Range (Premium, Mid-Range, Budget), By Packaging Type (Tub, Single-Serve Cups, Bars, Cones, Sticks, Others), By Distribution Channels (Supermarkets/Hypermarkets, Grocery Stores, Health Food Stores, Convenience Stores, Ice Cream Shops, Online), By Region and Segment Forecasts, 2024–2030”

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Asia Pacific Register Highest Growth:

The Protein Ice Cream industry in the Asia Pacific region is expanding due to an increasing emphasis on health and wellness has spurred demand for protein-enriched products. Additionally, rising disposable incomes in countries like China and India have empowered consumers to seek out premium, health-focused food options. Thirdly, a fitness revolution is underway, with a surge in gym memberships and active lifestyles, driving the demand for protein-rich snacks. Moreover, savvy manufacturers have adapted to local tastes, further fueling the market’s expansion.

In 2022, In India Amul unveiled Isabcool ice cream, a unique blend incorporating Isabgol, cashews, and figs, appealing to customers in search of both novel flavors and health-conscious frozen treats.

Protein Ice Cream Market 2024-2030: Scope of the Report

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$3.1 billion

Segments Covered

Protein Source, Flavor, Price Range, Packaging Type, Distribution Channel and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  • Halo Top
  • Keto Foods
  • Wheyhey
  • Arctic Zero
  • So Delicious Dairy Free
  • Enlightened
  • Skinny Cow  
  • Yasso Greek Yogurt
  • Magnum Ice Cream
  • Breyers

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Protein Ice Cream Market Report – Key Takeaways:

  •  Milk-Based Proteins Dominate the Market

The Milk-Based Proteins segment had the largest market valuation in 2023 owing to the rich and creamy texture they impart, along with their well-established reputation for high-quality protein content. Sourced from dairy, these proteins have forged strong consumer loyalty. While plant-based alternatives gain ground, milk-based proteins maintain their lead due to their classic appeal and exceptional taste and texture characteristics.

  • Chocolate Flavor to Register Highest Growth

Chocolate Flavor is analyzed to grow with the highest CAGR of during the forecast period. This is owing to their enduring popularity and versatility that have positioned them as the top choice among consumers. Whether it’s double chocolate, dark chocolate, or fudge variations, the allure of chocolate remains unparalleled. Its rich and indulgent profile caters to a wide audience seeking both taste and nutrition. As per IDFA (International Dairy Foods Association) report, chocolate-flavored ice cream typically ends up in the possession of consumers, accounting for roughly 67% of its sales intended for personal consumption.

  • North America is Leading the Market

North America region held a major market share of 38% in 2023. The region’s well-entrenched health and wellness culture has propelled the demand for healthier indulgences like protein ice cream. With a strong preference for high-protein diets, North American consumers have wholeheartedly embraced these products. Established brands and innovative startups have flourished in this market, offering a wide variety of options. Additionally, a robust distribution network and a penchant for convenience have further boosted the market’s growth. According to the Good Food Institute, plant-based ice cream and frozen treats will be bought by 10% of American households in 2022.


  • Burgeoning Opportunities in Plant-Based Proteins

Plant-based proteins, derived from sources like peas, almonds, and soy, are driving innovation in the frozen dessert segment. By offering dairy-free, vegan-friendly protein ice cream options, manufacturers can cater for a broader and health-conscious consumer base. These alternatives not only align with dietary preferences but also address environmental and ethical concerns.

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Key Opportunity Analysis:

The Enhancing Protein Content and Texture in Ice Cream with WPI

Elevating protein content and improving texture in ice cream by substituting Skim Milk Powder (SMP) with Whey Protein Isolate (WPI) is a pivotal development that is reshaping the protein ice cream market. This strategic shift not only boosts the ice cream’s protein content but also addresses concerns about increased hardness. The result is a product that meets the dual desires of consumers: a delicious treat packed with protein. This innovation capitalizes on the surging demand for healthier indulgences, positioning WPI-enhanced ice cream as a prime choice.

In 2022, according to a report from the Bhopal School of Social Science (BSSS), reduced-fat and low-fat ice creams were created by incorporating 4% whey protein isolate (WPI) as the substitute for fat.

Capitalizing on Protein Awareness and Fitness Trends

The convergence of heightened consumer awareness regarding the significance of protein intake and the enduring fitness trends is shaping a lucrative opportunity within the protein ice cream market. With individuals increasingly prioritizing health and wellness, there’s a growing demand for convenient and nutritious protein sources. Protein ice cream, enriched with high-quality protein, aligns seamlessly with these lifestyle choices. It caters for health-conscious consumers seeking a delectable yet protein-packed treat. Manufacturers that harness this trend, emphasizing protein content and fitness benefits, stand to capitalize on a market segment hungry for healthier dessert options.

In 2022, As per International Food Information Council survey, over 82% of Americans are aware of the importance of protein, and 63% are actively trying to get more protein in their diet. The survey also found that 55% of Americans are interested in learning more about protein-rich foods and beverages such as protein ice creams

Embracing Diversity in Flavors and Formulations

Manufacturers are harnessing the demand for protein ice cream by diversifying their flavor and formulation offerings. This strategy recognizes the varying health goals and nutritional preferences of consumers. From classic vanilla to innovative fruit-infused creations, a wide range of flavors caters to diverse tastes. Formulations that accommodate dietary restrictions, such as dairy-free and low-sugar options, further expand the market’s reach. This adaptability not only satisfies consumers seeking indulgence but also aligns with their health objectives.

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The Report also Covers the Following Areas:

  • Protein Ice Cream Market Size and Forecast
  • Protein Ice CreamMarket Trends
  • Protein Ice Cream Market Analysis by Protein Source

Protein Ice Cream Market 2024-2030: Key Highlights

  • CAGR of the market during the forecast period 2024-2030
  • Value Chain analysis of key stake holders
  • Detailed analysis of market drivers and opportunities during the forecast period
  • Protein Ice Cream Market size estimation and forecast
  • Analysis and predictions on end users’ behavior and upcoming trends
  • Competitive landscape and Vendor market analysis including offerings, developments, and financials
  • Comprehensive analysis of challenges and constraints in the Protein Ice Cream Market

Covid and Ukrainian Crisis Impact:

  • The COVID-19 pandemic profoundly impacted the protein ice cream industry. Lockdowns and restrictions disrupted supply chains and led to production delays. Consumer demand for healthier snacks remained steady, but the closure of dine-in establishments significantly impacted sales. Many manufacturers pivoted to e-commerce to reach consumers directly, adapting to the changing market landscape. The pandemic also accelerated the demand for functional and immunity-boosting products, prompting some companies to introduce protein ice creams fortified with vitamins and minerals.
  • The Ukraine crisis introduced uncertainty and challenges to the protein ice cream market. Fluctuations in commodity prices, especially dairy and protein sources, caused cost pressures for manufacturers. Geopolitical tensions and trade disruptions affected global supply chains, causing delays in ingredient procurement and production. Economic uncertainty in the region impacted consumer purchasing power and demand for premium or imported protein ice cream brands.

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List of Key Market Players in Protein Ice Cream Market:

The Global Protein Ice Cream Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:

  • Halo Top
  • Keto Foods
  • Wheyhey
  • Arctic Zero
  • So Delicious Dairy Free
  • Enlightened
  • Skinny Cow
  • Yasso Greek Yogurt
  • Magnum Ice Cream
  • Breyers
  • Snow Monkey’s
  • Mackie’s
  • Grom
  • ProYo
  • Cado Ice Cream

Related Reports:

Egg Protein Market – The Egg Protein Market is projected to grow at a CAGR of 4.9% from 2023 to 2030. The growing health consciousness among consumers and the rising prevalence of obesity and cardiovascular disease giving rise to the need for egg protein are some of the factors driving the Global Egg Protein Industry.

Plant Protein Ingredient Market – The Plant Protein Ingredient Market is projected to grow at a CAGR of 5.4% from 2023 to 2030. Increased awareness about the benefits of using organic products and increasing consumer spending on Protein ingredients is the emerging driving factor for the plant protein ingredients market.

Milk Protein Market – The Milk Protein Market is projected to grow at a CAGR of 5.8% from 2023 to 2030.  The trending inclination towards consuming healthy products, such as milk protein along with a vast array of product launches and innovations have been identified as the key drivers for the Milk Protein Industry.

Whey Protein Ingredients Market – The Whey Protein Ingredients Market is projected to grow at a CAGR of 6.5% from 2023 to 2030.  With increasing demand from food and beverages industry, the demand for whey protein ingredients is also increasing as they provide a concentrated source of protein for enriched nutritional, sensory and functional properties.


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