Direct Selling Self-Regulatory Council Refers Wayal Health Product Performance Claims to the FTC for Possible Enforcement Action

McLean, VA – June 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Wayal Health Sciences USA, Inc. to the Federal Trade Commission (FTC) for possible enforcement action. The referral comes after Wayal Health failed to respond to a DSSRC inquiry into aggressive health-related product performance claims made on social media by the company and its salesforce members.

DSSRC is an independent national advertising self-regulation program that monitors advertising and marketing claims in the direct selling industry. Wayal Health is a multi-level direct selling company that markets health and wellness nutritional supplements.

At issue are social media earnings claims indicating that Wayal Health products can treat a series of health-related conditions, such as memory loss, Alzheimers, skin cancer, and ADHD.

DSSRC expressed its concern that such claims not only require substantiation, but in the case of health-related claims, that substantiation must come in the form of competent and reliable scientific evidence.

After multiple attempts, Wayal Health has failed to respond to DSSRC’s inquiry and, pursuant to DSSRC Policies and Procedures, has now been referred to the FTC for possible enforcement action.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the Direct Selling Self-Regulatory Council: The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs, provides independent, impartial monitoring, dispute resolution, and enforcement of false product claims and income representations made by direct selling companies and their salesforce members across digital platforms. The DSSRC seeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace.