Lucintel’s latest market report analyzed that digital asset management provides attractive opportunities in the retail & e-commerce, BFSI, manufacturing, IT & telecom, media & entertainment, government & public sector, travel & hospitality, and healthcare markets. The digital asset management market is expected to reach $11.5 billion by 2028 with a CAGR of 15.3%. In this market, on-premises is the largest segment by deployment, whereas media & entertainment is largest by end use industry.
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Based on deployment, the digital asset management market is segmented into on-premises and cloud. The on-premises segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to rapid adoption of on-premises deployment in training and development department in all organizations and majority of companies are also deploying technology-enabled learning which allows employees to record, display, and create innovative ideas in the company.
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The Digital Asset Management Market is marked by the presence of several big and small players. Some of the prominent players offering digital asset management include MediaBeacon, Adobe Systems, Cognizant, Open Text, Widen, Bynder, Brandfolder, BrandMaker, Censhare, Mediavalet, Wedia, and Digizuite.
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