According to the latest report by IMARC Group, titled, “A2P Messaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global A2P messaging market size reached US$ 66.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 85.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.1% during 2023-2028.
Application-to-person (A2P) messaging represents a type of service that usually involves sending automated MMS or SMS messages via third-party applications run by an enterprise to customers over their smartphones or mobile devices. It generally enables an efficient means of communication for businesses to connect with their consumers easily. Some of the commonly used A2P messaging solutions include notifications, marketing campaigns, alerts, promotional codes, one-time passwords (OTP), and other bulk messages. They allow organizations to interact and engage with their consumer base more often in a more reliable, faster, and cost-effective manner. In recent times, A2P messaging has gained extensive traction as a popular sales and marketing communications tool for brands.
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A2P Messaging Market Trends and Drivers:
The growing adoption of this service by businesses for advertising purposes to promote brands, events, product launches, and other activities is primarily driving the A2P messaging market. Additionally, the rising penetration of smartphones and the rising focus on customer acquisition and engagement are further stimulating the market growth. Besides this, the escalating demand for A2P messaging, as it facilitates personalized, real-time, targeted, and automated communication between enterprises and customers, is acting as another significant growth-inducing factor. Moreover, the easy availability of high-speed internet is positively influencing the global market. Apart from this, the emerging trend of mobile advertising is also bolstering the market growth. Furthermore, the inflating need among organizations to offer improved customer service and interactions to stay competitive and the elevating popularity of e-commerce platforms are expected to propel the A2P messaging market over the forecasted period.
A2P Messaging Market 2023-2028 Competitive Analysis and Segmentation:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- BICS SA/NV (Proximus Group)
- China Mobile Limited
- Comviva (Tech Mahindra)
- Infobip Ltd.
- Monty Mobile
- Orange S.A.
- Route Mobile Limited
- Sinch AB
- Tata Communications Limited
- Twilio Inc.
The report has segmented the market based on component, deployment mode, SMS traffic, application, and end user.
Breakup by Component:
- A2P Service
Breakup by Deployment Mode:
Breakup by SMS Traffic:
- National Traffic
Breakup by Application:
- Authentication Services
- Promotional and Marketing Services
- Pushed Content Services
- Interactive Messages Services
- Customer Relationship Management Services
Breakup by End User:
- Retail and Ecommerce
- Hyperlocal Businesses
- Travel and Hospitality
Breakup by Region:
- North America
- Latin America
- Middle East and Africa
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Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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