iCrowdNewswire   Jan 8, 2021  4:17 PM ET

Market Insight

Vitamins Market is propelled by the factors such as growing geriatric population and increasing prevalence of various lifestyle diseases such as night blindness, osteomalacia, digestive disorders, and other vitamin deficiency diseases, along with hectic lifestyles of people.  With growing age, it becomes challenging for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the elderly population. Elderly people tend to suffer from vitamin D deficiency. Therefore, there is growing a dependence on vitamin D supplements among the elderly population.

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Leading Players

Identified and profiled in MRFR analysis; some of the key players operating in the Global vitamin Market include

  • Pharmavite LLC,
  • NBTY, Inc,
  • Vitamin Shoppe,
  • DSM,
  • Amway,
  • Bayer AG,
  • Reckitt Benckiser Group PLC,
  • ADM,
  • Pfizer and
  • BASF SE 

Bayer AG, a prominent player’s acquisition of Merck & Co in 2014 added important brands such as Claritin to Bayer’s portfolio, and further solidified Bayer’s strength in developed markets such as Western Europe and the US.

Regional Analysis

North America and Europe dominates the Global Vitamins Market with the largest market share followed by Asia and RoW, accounting for an exponential value in terms of revenue generation and is expected to grow over its previous growth records by 2023 with a significant rate of a CAGR during 2020 to 2023.

Industry Segments

The Vitamins Market is segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;

Based on Product Type: Comprises Water-Soluble and Fat-Soluble. Further water-soluble is sub-segmented as vitamin b and vitamin c and fat soluble is sub-segmented as vitamin A, vitamin D, vitamin E and vitamin K. Segmentation

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