According to Market Research Future (MRFR), the global smart packaging market is estimated to reach 54,125.4 million, with a CAGR of around 5.32% from 2019 to 2025 (forecast period). The study addresses important developments in the global smart packaging market in the wake of the novel COVID-19 pandemic. The study offers a precise overview of the different facets of the industry that are likely to be impacted by the pandemic.

Smart packaging is a type of packaging primarily used to extend shelf life, monitor freshness, show quality information, and enhance the safety and convenience of products. These are used in all sectors, such as food & beverage, pharmaceutical, and automotive. Smart packaging includes active packaging, smart packaging, and modified atmosphere packaging (MAP). In addition, increased government policies on food safety are another factor driving the global smart packaging market.

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Market Dynamics

The food & beverage industry has widely adopted smart packaging due to certain additional features such as preventing food spoilage, improving product attributes like taste and aroma, and increasing product shelf life. Smart packaging devices like time-temperature indicators, gas sensing devices, microbial growth indicators, freshness indicators, and biosensors have been used across food & beverage packaging and supply chains to drive the smart packaging industry. However, the high cost of active and intelligent packaging can hinder the growth of the market.

Market Segmentation

The global market for smart packaging has been segmented based on technology and application. 

Based on technology, the global smart packaging market has been segmented into active packaging, intelligent packaging, and modified atmosphere packaging. The active packaging segment has been further divided into antimicrobial, gas scavengers, moisture control, and corrosion control. The intelligent packaging segment has been divided into time-temperature indicators, radio frequency identification detection (RFID), near-field communication (NFC), quick response code (QR code).  The active packaging segment accounted for the largest market in the global smart packaging market in 2018, while the smart packaging segment is the fastest-growing segment and is anticipated to register a high CAGR during the forecast period. The factors attributed to the growth of the active packaging segment in the market giving the advantages of extending the shelf life of food and preserving food quality while it is packed. Active packaging technologies involve certain biological, physical, or chemical reactions that modify the interactions between the package and the product in order to achieve the desired outcome.

Based on application, the global smart packaging market has been segmented into food & beverage, healthcare, automotive, personal care, and others. The reasons like a rise in demand for fresh and quality packaged food, consumer convenience, and manufacturers’ concern for the longer shelf life of the food products drive the market for global smart packaging technology for the food and beverage market.

Detailed Regional Analysis 

The regional review of the smart packaging market comprises of regions such as Europe, Asia-Pacific, North America, and the rest of the global regions. The North American region held the major stake in the smart packaging market, shadowed by the European and Asia-Pacific region in 2018. Additionally, the Asia Pacific region is the fastest mounting region and is anticipated to record an elevated CAGR in the forecast period. The North American regional market has witnessed advanced growth owing to augmented R&D investment and product improvement with regards to packaging. In addition, the strict food safety guidelines in the nations of the US and Canada are driving the need for smart packaging in the food & beverage sector, especially. 

Competitive Analysis

The streamlining of the distribution channels is expected to create better supply chains and lead to a more positive effect on the global market. The inclusion of some aspects of functionality in production facilities is likely to create better supply potential for the overall market. The effect of global currencies is expected to have a significant effect on market growth. The upsurge in exports is expected to create a constructive situation for expansion in the coming period. The influence of global trade policies by various administrations is expected to further enhance the market expansion potential in the forecast period. The momentum of change in the market is predicted to create new opportunities for growth in the forecast period. The availability of new sources of raw material is likely to induce more opportunities for growth in the market. The inventions being discovered or attempted in the market are also considered to provide further opportunities for growth in the coming period.

The foremost companies in the smart packaging market are 3M (US), Stora Enso (Finland), TempTime Corporation (US), Thin Film Electronics ASA (Norway), BASF SE (Germany), American Thermal Instruments (US), Huhtamaki (Finland), AVERY DENNISON CORPORATION (US), and R.R. Donnelly Sons & Company (US). 

Industry Updates:

Mar 2020 India-based pharmaceutical company Lupin Limited has partnered with Aptar Pharma, which is part of AptarGroup to make The Adhero metered-dose inhalers in a smart packaging format. The packaging was launched initially in India, in which Adhero attaches to the top of an inhaler. As per Aptar Pharma, Adhero is India’s primary “connected device” for metered-dose inhalers.

Mar 2020 Greatview’s ground-breaking Smart Packaging solution has provided a lucrative improvement for Oman’s most well-liked juice brand TopFruit. Each juice carton had been printed with one Omani landmark image, as well as an exclusive, smartphone-readable QR codes.

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Table of Content

1 Introduction

1.1 Definition 11

1.2 Scope Of The Study 11

1.3 Assumptions 11

1.4 Market Structure 11

2 Research Methodology

2.1 Research Process 13

2.2 Primary Research 14

2.3 Secondary Research 14

2.4 Market Size Estimation 14

2.5 Forecast Model 16

3 Market Dynamics

3.1 Drivers, Restraints And Trends Of Global Smart Packaging Market 17

3.2 Drivers 17

3.2.1 Increased Demand From Food & Beverage Industry 17

3.2.2 Growing Demand From Pharmaceutical Industry 18

3.2.3 Increased Government Policies Regarding Food Safety 19

3.3 Restraints 20

3.3.1 High Added Cost Of Products 20

3.3.2 Lack Of Willingness From Consumers And Retailers 20

3.3.3 Lack Of Marketing 20

3.4 Opportunities 21

3.4.1 Advances In Printed Electronics 21

4 Market Factor Analysis

4.1 Value Chain Analysis 22

4.1.1 Raw Material 22

4.1.2 Manufacturers 22

4.1.3 End-Users 23

4.1.4 After-Sales Services 23

4.2 Porter’s 5 Forces Analysis 23

4.2.1 Threat Of New Entrants 24

4.2.2 Bargaining Power Of Suppliers 24

4.2.3 Bargaining Power Of Buyers 24

4.2.4 Threat Of Substitutes 24

4.2.5 Segment Rivalry 25

5 Global Smart Packaging Market, By Technology

5.1 Introduction 27

5.2 Active Packaging 27

5.3 Intelligent Packaging 27

5.4 MAP 28

6 Global Smart Packaging Market, By Application

6.1 Introduction 31

6.2 Food & Beverage 31

6.3 Automotive 31

6.4 Healthcare 32

6.5 Personal Care 32

6.6 Others 32

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