Mobile augmented reality (MAR) has emerged as the most popular and most convenient form of augmented reality, especially because of the proliferation of mobile devices. A type of mobile application that incorporates and complements built-in components in a mobile phone and provides a specialized application to deliver reality-based services and functions.
As per the study published by Allied Market Research, titled, “Mobile Augmented Reality (AR) Market by Component (Hardware, Software, and Services), Device Type (Smartphones, Tablets, Personal Digital Assistants (PDAs), and Others), and Application (Consumer, Healthcare, Enterprise, Commercial, Aerospace & Defense, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030,” the global mobile augmented reality (AR) industry size was valued at $12.61 billion in 2020, and is projected to reach $184.61 billion by 2030, registering a CAGR of 31.40%. The North America region is expected to be the leading contributor to the global market during the forecast period, followed by Asia-Pacific and Europe.
The latest technological developments and surge in demand are the prime factors behind the rapid Mobile Augmented Reality (AR) Market growth. The report includes a detailed study of the major market trends, driving factors, top 10 market players, and prime investment pockets.
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Major market players
The report covers a comprehensive study of the major market players that are currently operating in the Mobile Augmented Reality (AR) Market. These market players are Qualcomm Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Blippar.Com Ltd., Google, Apple, Magic Leap, Groove Jones, Wikitude, and Marxent Labs.
The competitive analysis of these organizations includes a thorough business overview, portfolio analysis of services and products. The companies have adopted several strategies including joint ventures, partnerships, new product launches, mergers & acquisitions, and collaboration to continue their dominant position in the market.
The report offers a comprehensive study of the dynamic driving and restraining factors, major challenges, and lucrative opportunities. Furthermore, the report provides a SWOT analysis that aids to understand the restraining and driving factors in the industry. The report outlines market segmentation and covers the study of major market players. Moreover, the report provides an in-depth study of the impact of the Covid-19 outbreak on the global Mobile Augmented Reality (AR) Market growth with an overview, definition and scope highlights.
The Mobile Augmented Reality (AR) Market report provides a detailed analysis of the market based on multiple parameters such as sales, sales analysis, market size, and major driving factors. Furthermore, the report provides Porter’s five forces analysis, SWOT analysis, portfolio and financial analysis, and business overview of services and products. Such statistical tools offer essential information about leading market players and help recognize lucrative opportunities in the industry. The report helps market players and new industry entrants to formulate sound business strategies and leverage the upcoming opportunities in the market.
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The report provides a detailed study of the major market trends and driving factors that increase the growth of the Mobile Augmented Reality (AR) Market. The study of drivers and opportunities helps in understanding the dynamic industry trends and how companies can leverage such trends. On the other hand, the study of challenges and restraints included in the report helps in recognizing lucrative market investments. The global Mobile Augmented Reality (AR) Market report offers both quantitative and qualitative analyses of the market. The qualitative study covers the value chain analysis, pain point analysis, and key regulations.
The report includes a detailed analysis of the impact of the Covid-19 pandemic on the market. The prolonged lockdown across the globe and stringent restrictions on international trade has a significant impact on the global Mobile Augmented Reality (AR) Market. The Covid-19 outbreak has resulted in a disrupted supply chain and increased the prices of raw materials. The report provides consumer preferences, trends, and budget impact on the market due to the Covid-19 pandemic.
The global Mobile Augmented Reality (AR) Market offers detailed segmentation based on types, applications, and region. The Mobile Augmented Reality (AR) Market is segmented on the basis of geography. The regions studied in the report are North America (United States, Canada, and Mexico), Europe (Germany, France, UK, Russia, and Italy), Asia-Pacific (China, Japan, Korea, India, and Southeast Asia), South America (Brazil, Argentina, Colombia), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa). This market study helps to devise business strategies and recognize lucrative opportunities.
The report includes a comprehensive study of market trends, major market players, and top investment pockets that help understand strategies and make informed decisions. The study involves a detailed analysis of the top impacting factors and major investment pockets that affect the overall market growth.
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Key Market Segments
- 3D Camera
By Device Type
- Personal Digital Assistants (PDAs)
- Aerospace & Defense
- North America
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Latin America
- Middle East
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Pawan Kumar, the CEO of AMR, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.