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The market size of the Global Women’s Digital Health Market in the year 2019 is valued at 1.87 billion and is predicted to reach 9.13 billion by the year 2030 at an 19.4% CAGR during the forecast period.

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Women’s digital health market is expected to be primarily driven by increasing awareness of women’s health across the world. The rising proliferation of digital health technologies is also projected to provide new opportunities for Women’s digital health providers over the forecast period. The working women population across the world has increased significantly over the past few years, and this has increased their disposable income as well. With grown spending potential, women are spending more on their health than ever, which is expected to benefit the Women’s digital health market growth over the coming years. The Women’s digital health market will also be driven by initiatives undertaken by government and non-profit organizations to increase awareness of female hygiene and health across the world.

The COVID-19 pandemic had a negative impact on the Women’s digital health market. Still, the market is anticipated to record stellar growth across the forecast period as the world has returned to normal, with restrictions being lifted across various regions.

List of Prominent Players in the Women’s digital health Market:



HeraMED Ltd

iSono Health, Inc

Clue by Biowink GmbH

Chiaro Technology Ltd. (Elvie)

Natural Cycles USA Corp

Ava AG

NURX, Inc.


Athena Feminine Technologies, Inc.

MobileODT Ltd.

Lisa Health

Lucina Health (Unified Women’s Healthcare)



Willow Innovations

Flo Health

Hubble Connecte

Nannocare Inc.

iPulse Medical Ltd.

Loon Lab Inc.


Biowink GmbH

Flo Health, Inc.

Ovia Health

Glow, Inc


Conceivable Inc

Ava Science, Inc

Tmpdrop LLC


Valley Electronics AG

Mira Kindara


Fairhaven Health

Fertility Focus Limited

Gals Bio Ltd

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Market Dynamics:


Increasing digitization and rising penetration of technology in daily life have substantially propelled the demand for digital health solutions across the world, and this trend is also expected to drive Women’s digital health market growth across the forecast period as well. Increasing disposable income and rising penetration of smartphones are expected to be other factors that drive the Women’s digital health market potential through 2030. The rising working women population and increasing focus on women’s health and hygiene are expected to be prominent drivers for the Women’s digital health market.


The lack of awareness of female health and hygiene is expected to majorly have a negative impact on the Women’s digital health market growth over the coming years. Lacking awareness in emerging economies is expected to have a negative effect on the Women’s digital health market growth through 2030. Governments and Women’s digital health providers are focusing on deploying strategies that will boost awareness of women’s health and are subsequently pushing to drive Women’s digital health market growth across the forecast period.

Regional Trends:

The market for Women’s digital health is projected to witness high growth in the region of North America owing to increased awareness of female health and high spending potential compared to other areas of the world. Presence of key Women’s digital health companies and rising awareness for female health. The rapid adoption of novel technologies in this region is also a factor that will drive Women’s digital health market growth. The United States is expected to be the most prominent country in this region and is expected to be followed by Canada through 2030. 

Recent Developments:

  • In August 2018, NaturalCycles Nordic AB announced the reception of successful U.S. FDA approval for the first of its kind contraceptive application named NATURAL CYCLES.
  • In May 2022, virtual fertility clinic Apricity headquartered in London announced the acquisition of Woom, which is a Madrid-based period tracking app for women. The deal was finalized at an undisclosed amount.

Segmentation of Women’s Digital Health Market-

By Solution Types-

  • Applications / Software
  • Devices
  • Services Offered / Available

By Therapeutic Application Area-

  • Fetal Health
  • General Wellness
  • Menstrual Cycle
  • Pelvic Care
  • Reproductive Health / Fertility
  • Other Therapeutic Application Area

By Region-

North America-

  • The US
  • Canada
  • Mexico


  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

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Tags: Global Women’s Digital Health Market

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