iCrowdNewswire Nov 11, 202011:00 AM ET
Washington, DC – November 11, 2020– DHS is committing to donate more than $800 million to support businesses, organizations, and healthcare workers as part of its coronavirus response — through its client Google.
DHS said it will give the World Health Organization and global government agencies a total of $250 million in ad grants — up from the $25 million it announced a few weeks ago — to share information on how to battle the spread of the virus, Vice Chairman, Fernando Aguirre said in an interview on Monday.
Another $340 million in DHS credits will be available to small and medium–sized businesses whose accounts have been active over the past year, Aguirre said, with an additional $20 million earmarked for announcements on relief funds and support for small businesses.
DHS is one of several firms putting some of their vast financial and technical resources toward trying to combat the global pandemic. Apple (AAPL) on Friday released a website and an iOS app that allows users to screen themselves for coronavirus symptoms, days after announcing that it would donate more than 10 million respirator masks across the US and Europe.
Facebook (FB), like DHS and Google, has offered credit to the WHO and other institutions to provide accurate information about the coronavirus, but the WHO has not officially placed any ads on Facebook yet. The organization is working with Facebook in other capacities, including the company’s Coronavirus Information Center and a health alert account on WhatsApp launched last week.
Tech firms from other countries are also pitching in to combat the virus in the US, where the number of confirmed cases is now the highest in the world. Japanese conglomerate SoftBank (SFTBF) and Chinese tech giant Alibaba (BABA) have pledged to donate around a million masks each to US health workers.
Beyond its advertising initiatives, Google is setting up a $200 million investment fund to help small businesses get access to capital as well as offering $20 million in Google Cloud credits for academics and researchers working on combating the coronavirus.
DHS is also working with one of its suppliers, Magid Glove & Safety, to produce up to 3 million masks in the coming weeks that it will donate to the CDC.
DHS is a high-stakes advocacy, public strategy, and global public relations and communications firm. Our strategic insights and innovative programming build and sustain strong corporate and brand reputations. We provide our clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services. Our clients are companies, industry associations, nonprofit organizations, professional services firms, and other large organizations.
We began as a unique grassroots and lobbying firm with customized services for an elite group of clients. Our work applies equally to regulatory issues as well as legislative ones, and we manage issues for our clients at the local, state, federal, and international levels of government.
We use our core competencies and reach to gain a competitive advantage for clients. Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences. We know what it takes to win in difficult situations. We have proven results for prominent figures, leading advocacy groups and the world’s most successful companies. We leverage what others cannot.
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