Numerous factors such as growing annual budgeting expenses on marketing and advertisement by top key players in industrial verticals along with changing landscape of the customer intelligence in global market drives the market of global customer data platform market globally in forecast period. Moreover, growing of customer channels in exponential way also drives the market of global customer data platform market globally in forecasted period of time. However, some problem occurring regarding the customer data protection and concern data privacy along strict rules and regulation imposed by the government authority on the advertisement platform and industrial vertical hinder the growth of the market of global customer data platform market globally. Furthermore, increase in investment of top market key players in customer data performance and inclination of start-ups in towards customer data performance as well as increasing use of automated smart machinery to improve customer experience will create lucrative growth opportunity in the market of global customer data platform market globally. In forecast period of time.

Major players analyzed in the market include Oracle corporation, SAP SE, Adobe, Inc, Microsoft Corporation, SAS institute Inc, Teradata , Nice, Leadspace, Zylotech.

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 Impact of COVID-19 on Customer Data Platform Market:

  • The COVID-19 pandemic has acted as a catalyst for the development of automation technologies by global companies, especially in the area of drones for the purpose of surveillance and medicine delivery, IT industry. 
  • The unprecedented economic impact of COVID-19 on demand and supply, along with implications on geopolitics, and globalization, will influence the future of automation. 
  • The coronavirus pandemic may drive enhancement of automation, digitalization, and artificial intelligence (AI) in the automobile sector in post COVID era to improve resilience to future pandemics. 
  • In a situation like this, automation and robotics could reduce dependence on human labor and increase productivity, preventing the chances of future plant shutdowns. In addition to this, IoT, AI, and digitalization will become extremely relevant going forward and are going to define the new way of working. This lockdown provides us an opportunity to adopt these new trends, thus increasing the opportunities for the customer data platform market in the upcoming years. 

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