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Market Overview

The “Global Cultivator and Tiller Machinery Market” is expected to grow at a high CAGR of 7.25% during the forecasting period (2021-2028).

A cultivator is the farm machinery used to stir the soil around the crop for promoting crop growth and destroying the weeds. It is a frame with teeth that pierce the soil as they are dragged through it linearly. Tiller is the farm machine that uses the rotary motion of the disk, which breaks up the compact and hard soil into the loose and broken up soil for tillage.  It is widely used for preparing the land for farming.

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Market Dynamics:

The market growth is driven by the rising growth in the agriculture sector in developing countries. For instance, according to the World Bank Organization, the agriculture sector has witnessed two to four times more effective growth in raising incomes among the poorest compared to other sectors. Agriculture contributes one-third of the global gross domestic product (GDP). Modernization of agriculture, including the technological advancement and introduction of high-performance cultivators and tillers, have increased the demand for cultivators and tillers.

Cultivators and tiller machinery are used for the mechanization and automation of farming activities. It plays a major role in increasing agricultural output and efficient utility. Cultivator and tiller machinery are used for preparing the soil, sowing seeds, planting seeds, adding & spraying the fertilizers, herbicides, and water, crop growth,  loosening the soil and destroying the weeds.

Government initiatives for providing subsidies and investment in agricultural products shall positively impact the market size. For instance, in March 2018, Jharkhand Land Conservation Department had provided agricultural equipment, including the power tillers, tractors, sprinklers and others, at 90% subsidy to women associated with ‘Sakhi Mandal’ in the state. In February 2019, the Horticulture and Soil Conservation Minister of Manipur had distributed tractors and power tillers to farmers. These rising government initiatives are playing a major role in increasing the usage of cultivators and tillers.

However, the tariff imposition by the government and fluctuating prices of cultivators & tillers are hindering the market growth. For instance, in July 2018, the government had imposed tariffs on $34 billion worth of Chinese imports of tillers and cultivators into the United States. This would increase the prices of tillers & cultivators, and consumers had to pay the high price of these products. It could harm the sales of tillers & cultivators.

Market Segmentation

By Product Type

  • Cultivators
  • Tillers

By Application

  • Agriculture
  • Garden
  • Others

Geographical Presentation

The global cultivator and tiller machinery market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East and Africa based on the regions. Asia-Pacific dominated the global cultivator and tiller machinery market due to the growing population, food demand, and increased yield. Moreover, the government provides subsidies in developing countries like China, India, and Brazil for agriculture equipment, including tillers and cultivators. These factors have increased the demand for cultivators and tillers.

In December 2019, the Philippines and South Korea signed a memorandum of understanding (MOU) to bolster the two countries’ partnership in agricultural mechanization. It includes the technical collaboration on research and development, capacity enhancement, and establishing the agri-machinery manufacturing complex in the country. The Korea Agricultural Machinery (Kamico) has proposed to bring about 30 agri-machinery companies to invest in farm equipment, including tractors, rice transplanters, rice mills, tillers and plows, cultivators, greenhouses, agricultural product dryers and balers and manufacturing in the Philippines.

North America and Europe account for the significant market share owing to the increased demand for high-powered cultivators and tillers. The United States and European countries such as Italy, Germany, and France have a high adoption of automation and smart farming solutions. Labor shortages in such countries influence the adoption of mechanized products for farming as these mechanized products perform several farm activities with maximum accuracy and productivity.

Competitive Analysis

The global cultivator and tiller machinery market is competitive with market players developing new shapes and designs of cultivators and tillers with low cost and targeting low-cost customers. Yanmar Co. Ltd, Husqvarna, Honda Motor Co., Inc., Husqvarna AB, and Kubota Corporation are the leading players with a significant market share.

Companies are developing and investing in the new advanced equipment which provides effective solutions to the farmers in cultivation and plowing of their fields. For instance, Kverneland’s Turbo T i-Tiller provides the best working quality with the highest output and lowest operation costs. It comprises the On-The-Go Dynamic Traction Control and Auto-Depth for depth & leveling adjustment of the Turbo T i-Tiller, saving time and increasing operating speed. It saves fuel, increases the comfort for the operator, extends the durability of the machine and protects the environment by avoiding soil compactions. In July 2019, Rallis India Ltd., a TATA Enterprise, launched two new products, i.e., Zygant and Ayaan, for rice crops in Kolkata. Zygant 0.7% Gr (Flubendiamide 0.7% GR) would help effectively manage the pest and Rice Stem Borer. Ayaan 48% WG (Kresoxim-methyl 40% + Hexaconazole 8% WG) is an excellent preventive, protectant & eradicant fungicide useful for the effective management of many crop diseases and improves farm yield.

The companies are entering into collaborations, mergers, strategic partnerships, acquisitions, and other activities to increase the demand for cultivator and tiller machinery and expand globally. Few players are also undergoing the spin-off or separation activities for the development of the single entity.  For instance, in June 2019, Corteva, Inc., had separated from the DowDuPont, turning into a leading, global pure-play agriculture firm that provides the complete solutions cultivators need to maximize yield as well as profitability.

The companies are also investing to increase their production capabilities and demand around the globe. For instance, in October 2013, Italy-based Maschio Gaspardo Group had invested Rs 300 crore in its manufacturing facility Maschio Gaspardo India Pvt. Ltd., (MGIPL) at Ranjangaon near Pune. It would help the company expand production capabilities for rotary tillers, power harrows, precision planters, cereal seed drills, combination cultivator-drills, mulchers, sprayers and minimum tillage equipment in India.

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