Rapid digitalization in the government sector is one of the important factor to boostthe global content analytics market.In addition, convergence of text analytics with big datato create useful business insights which help organizations in understanding the consumer behavior is boosting the demand for content analytics market. Moreoverreal time content analytics and growing demand of advanced analytics & business intelligence are major factors that drives growth of the market. However, poor customer relationship management and expensive content analytics tools restricts growth of market. Contrarily, due to the growing threat of terrorism and the growing use of social media andtechnological advancements in the communication is expected to boost global content analytics market in the forecasted years.

Major players analyzed include Adobe Systems Inc., EVER TEAM SAS, Genesys, International Business Machines Corporation, Microsoft Corporation, Nice Systems Ltd., Oracle Corporation, SAP SE, SAS Institute Inc.,TIBCO Software Inc., andVerint Systems

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Impact of COVID-19 on Content Analytics Market:

  • Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost all countries around the globe, with the WHO declaring it a public health emergency. The global impacts of the disease are already starting to be felt, and expected to significantly affect the global content analytics market in 2020.
  • More number of multinational businesses have deferred their planned advertising campaigns, due to the COVID-19 pandemic.
  • Overall, the pandemic is expected to have a negative impact on the content analytics market.

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