Coinciding with July 13 Observance of National French Fry Day,
Fifth Annual Tweetfest from West’s Top Supplier of Animal Fat Shortenings
Offers ‘Cash Fries’ for Twitter Wit
Back for another helping, the Fifth Annual #BeefTallowFrenchFries “Tweet-to-Win” Contest kicks off today, July 6th, a fitting lead-in to #NationalBeefTallowDay on July 13, Coast Packing Company announced today.
Coast is once again craving the public’s most poetic/ecstatic/witty/tasty tweets proclaiming their desire for beef tallow (that is, beef fat) French fries. Back in the day, beef fat fries were what helped make a certain major burger chain famous. The “Tweet-to-Win” Contest (http://coastpacking.com/beeftallowfrenchfries) is a golden (pun intended) opportunity for participants to take home actual loot while celebrating #NationalBeefTallowDay, which also happens to be #NationalFrenchFryDay. The contest ends on July 17.
In the Contest, contestants may enter for a chance to win 1st prize, “Cash Fries” ($500 MSRP); 2nd prize, a gift certificate to a restaurant that serves beef tallow fries ($200 MSRP); or 3rd prize, the Ultimate French Fries Crate Fries Crate & Tub of Coast Packing beef tallow ($100 MSRP).
To get things going, fry-lovers submit a favorite restaurant that features beef tallow French fries by including the hashtag #BeefTallowFrenchFries and tag @CoastPackingCo. Photos of the French fries should be included along with the tweet. Coast Packing will select the winning tweets based on originality and creativity, and announce the winner by August 8.
An initiative of The Healthy Fats Coalition, #NationalBeefTallowDay is a celebration of a traditional animal fat – pure beef tallow shortening – that is now enjoying a resurgence within America’s food culture, in restaurants, fast food operations and home kitchens.
“For diners, the message of our ‘Tweet-to-Win’ contest is, ‘capture the deliciousness in 280 characters,’” said Eric R. Gustafson, Coast Packing CEO. “In terms of freshness, flavor and texture, there really is no comparison to beef tallow French fries, which is why we encourage consumers to taste for themselves – truly, one bite is all it takes,” Gustafson said. “We encourage everyone to tweet their love for French fries fried in beef tallow far and wide. And then go have some.”
At the conclusion of the contest, Coast will release an updated version of the Ultimate French Fry List (http://coastpacking.com/tallowfriesfatmap-2/), which made its debut on National Beef Tallow Day in 2019.
About Coast Packing Company
Now marking its 100th year in business, Coast Packing Company (www.coastpacking.com), a closely held corporation, is the number one supplier of animal fat shortenings – particularly lard and beef tallow — in the Western United States. The company sells to major manufacturers, distributors, retailers, smaller food service operations and leading bakeries. The company participates actively in diverse ethnic markets – from Hispanic retail chains, with its VIVA brand, to various Asian specialty markets. Based in Vernon, Calif., Coast Packing Company is regional, national and, increasingly, global. In some cases, supplier relationships are multigenerational, extending back 50 years and more. Coast is a founding member of the Healthy Fats Coalition (http://www.healthyfatscoalition.org/).
For more information about Coast Packing Company, visit: www.coastpacking.com. Follow us via social media on Facebook at www.facebook.com/coastpackingco, Twitter @coastpackingco and Pinterest www.pinterest.com/coastpackingco.
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