The global automotive pneumatic comfort seat system market was valued at $1.11 billion in 2020, and is projected to reach $2.03 billion by 2030, registering a CAGR of 6.5%. North America was the highest revenue contributor, accounting for $366.2 million in 2020, and is estimated to reach $631.8 million by 2030, with a CAGR of 5.8%.
Automotive seat is an essential component of any automobile since it offers comfort to both the driver and the passengers. In addition, these seats provide a vehicle with a luxury appeal, due to their ability to incorporate numerous interior elements and different types of fabric materials. Furthermore, automobile seats are one of the most important components in vehicles since they are meant to support the thighs, lower and upper back, and head. They are generally built of steel, aluminum, or a combination of the two. Rise in sales of passenger, electric, and commercial vehicles throughout the world are one of the key reasons boosting the growth of the automotive seat market. The automotive pneumatic comfort seating system is a sophisticated seating system that offers the driver and co-passengers comfort and geometric flexibility during long travels. For vehicles, these seating systems include heated, heated & ventilated, heated & cooled, massage, lumbar support, and other features. These features contribute towards improving the automobile’s overall driving experience.
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Major Market Players:
• Adient PLC
• Continental AG
• Grammer AG
• Konsberg Automotive
• Lear Corporation
• Leggat And Platt
• Magna International Inc.
The factors, such as rise in demand for premium automobiles in developing countries, and increase in need for comfortable commercial vehicle seating technology, are expected to drive the growth of the automotive pneumatic comfort seat system market. However, high costs associated with pneumatic seating solutions and malfunctioning issues of pneumatic seating solutions are expected to restrict the growth of the market during the forecast period. Moreover, increase in adoption of lightweight and durable seating solutions, and retrofitting of existing automotive are the factors anticipated to supplement the global automotive pneumatic comfort seat system market growth.
The automotive pneumatic comfort seat system market is divided into vehicle type, propulsion type, function, and region. By vehicle type, it is divided into passenger vehicles, light commercial vehicles, and heavy commercial vehicle. On the basis of propulsion type, it is classified into ICE vehicles, and electric & hybrid vehicles. By function, it is segmented into pneumatic lumbar support, pneumatic massage, seat climate system, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Market Segments
By Vehicle Type
• Passenger Car
• Light Commercial Vehicle
• Heavy Commercial Vehicle
By Propulsion Type
• ICE Vehicles
• Electric and Hybrid Vehicles
• Pneumatic Lumbar Support
• Pneumatic Massage
• Seat Climate System
As a consequence of urbanization and rise in consumer spending in developing nations, demand for premium automobiles in emerging countries is projected to surge in the coming years. A significant increase has been witnessed in the sales of luxury vehicles in developing regions. The demand for luxury automobiles in emerging countries has been fuelled by a large increase in demand for advanced automotive systems in vehicles, a movement in customer preferences from sedans to SUVs, and rising disposable incomes. Manufacturers are rapidly establishing manufacturing plants in emerging nations in response to the rise in demand for luxury vehicles in the area. Thus, the manufacturing of premium cars has increased in developing countries. This is also attributable to favorable government policies, rise in GDP, and other factors. Increased production of high-performance automobiles has resulted in a considerable increase in demand for automotive pneumatic comfort seat systems. For instance, Volkswagen announced ID.4, an all-electric crossover/SUV with pneumatic lumbar supports and a built-in massage function, in September 2020. In addition, rise in demand for smart passenger automobiles in developing nations boost the automotive production in the region significantly. Customers in emerging nations such as India, Brazil, and others have demonstrated a significant increase in adoption of comfortable automobile seating systems, resulting in higher demand for automotive pneumatic comfort seat systems in the developing nations.
Aluminum and steel are the most common materials used in the production of metal framework of an automobile seat. Martinrea International Inc., Novelis, ArcelorMittal, Baosteel Group Hu, POSCO, Jiangsu Shagang, Tata Steel Group, HYUNDAI Steel Company, and JFE Steel Corporation are among the major aluminum and steel providers. One of the biggest obstacles is the higher total cost owing to the type of metal body utilized for seat frames. As a result, changes in the cost of aluminum and steel cause fluctuations in the prices of manufacturing seats, restricting the market’s growth. There is a significant increase in the cost of metal due to the trade war between the U.S. and China. Steel prices surged by about 20% when the U.S. imposed tariffs on metal imports in July 2018. Pneumatic comfort seats have a high maintenance and installation cost, limiting their use primarily to premium automobiles. Low costs associated with the mechanical comfort seating solutions further lowers the adoption of automotive pneumatic seating systems. Furthermore, the development of advanced automobile seats demands the use of high-precision manufacturing facilities, raising the cost of automotive pneumatic seats. Commercial vehicle pneumatic seat systems have high installation and maintenance costs, which limits the market growth in the predicted time.
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